Although there are many search engines out there, you should concentrate on the huge three and leave the rest alone, to begin. Google, Yahoo and Bing are the big boys on the block, with Google commanding the lion's share of the marketplace. So when optimizing your website, stick to the kinds of things an internet search engine like Google values. There's no sense in optimizing for Ask or MSN, when there is actually no money there.
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To raise your site's profits and enhance your search engine rankings at exactly the same time, work to enhance your click through rate. Several leading search engines have said that they use click through rates as part of their page ranking algorithms. More clicks means more gains from advertising, and more visitors who are truly interested in your website.
When building and optimizing your site, your HTML programming should be kept as simple and straightforward as possible. All of your tables, forms, and other site elements should be designed using only the most basic codes. This enables search engines to focus on the information contained within rather than sifting through lines and lines of superfluous code.
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